Scarce is the channel you should be at if you want YouTube news about different famous YouTubers. It is run by a guy called John Scarce who is the host of the show plus gives his opinion on the different topics of the day. He has an estimated net worth of $2 million mainly generated from his channel. He started out back in 2012 by doing Call Of Duty gameplay videos then later Minecraft. In 2013, he started doing YouTube news video which proved to be very popular. His channel blew when another popular YouTuber named GradeAUnderA decided to promote him as a way of getting back at Keemstar, a YouTuber who also does YouTube news.
How Much Money Does Scarce Make On YouTube?
Scarce has over 3.5 million subscribers as of 2020 and has accumulated over 900 million views since January 2012. In a day the channel gets an estimated 600,000 views across its many videos and this in turn should generate earnings of around $3,000 per day ($1 million a year) just from the ads that run on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.