Lauren Giraldo is an American actress, producer and YouTuber who runs her own self titled channel. She has an estimated net worth of $300,000. She grew up in Miami, Florida and is Colombian and Spanish descent. She moved to Los Angeles to pursue her passion in the entertainment industry. She has hosted various shows for different companies. She hosted Awesomeness TV’s “Lauren Against The Internet”, “Lady Bits with Lauren Giraldo” for Fullscreen Network and is the executive producer of Latina docu-series with Covert Media. She has so far received three Streamy Award nominations. Her content on YouTube is mainly lifestyle videos about herself, story time video and vlogs highlighting her different experiences.
How Much Money Does Lauren Giraldo Earn On YouTube?
The channel has over 1.5 million subscribers as of 2019 and has accumulated over 50 million views so far. It is able to get an average of 200,000 views per day from different sources. This should generate an estimated revenue of $800 per day ($300,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Lauren makes more income through brand deals with different brands such as Shein.