Scotty Kilmer is a popular YouTuber from the United States who runs his own self titled automotive channel. He has an estimated net worth of $10 million. His content is mainly about teaching people how to fix their cars when they get various problems and generally how cars work. His schedule includes tool giveaways, auto repair videos, viewers car mod show off, viewer car Q&A and live Q&A.
Scotty has been a mechanic for the past 50 years and has a masters degree from the University of Illinois. He published a book back in 1994 called Everyone’s Guide To Buying A Used Car. He hosted a show named “Crank It Up” on CBS for 10 years which earned him an Emmy Award.
How Much Money Does Scotty Kilmer Earn On YouTube?
The channel has over 3.5 million subscribers as of 2020 and has accumulated over 1.2 billion views so far. It is able to get an average of 1.1 million views on a daily basis and this should result in an estimated revenue of $5,500 per day ($2 million a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Scotty makes more income through his Amazon Affiliate commission income and selling merchandise. Majority of his income was made through his car fixing business that he ran for over 50 years.