Lilly Singh is the YouTube personality behind the very popular YouTube channel Super Woman. She is from Canada and is of Indian descent. She does comedy on her channel plus she also has a vlog channel. The name ‘Superwoman’ came about after she underwent a spell of depression but dug herself out of it and now believes everyone can be their own superhero. She has an estimated net worth of $23 million mainly earned from her YouTube channel and has diversified her earnings into different sources.
When Lilly was young she was a tomboy. She went York University and graduated with a Bachelor Of Arts degree in psychology.
How Much Money Does Lilly Singh Earn from her YouTube channels?
Her main channel, Lilly Singh (Superwoman), has over 15 million subscribers as of 2020 and has so far accumulated over 3.4 billion views since October 2010. Here she uploads around 2 videos a week and the channel gets around 900,000 views per day across its bunch of videos. In turn this will generate her an average revenue of around $3,600 a day ($1.3 million a year).
Lilly also has a vlog channel called Superwomanvlogs which has around 2.5 million subscribers and has amassed over 350 million views since December 2011. In a day the channel gets around 50,000 views and this will in turn generate earning of around $200 per day ($73,000 a year).
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Lilly does get a number of sponsorship deals on her channel from big brands like Coca Cola, Pantene, Calvin Klein, Olay, Cotton, Smashbox Cosmetics etc plus she does some touring from time to time. She has also released a red lipstick named Bawse in conjunction with Smashbox. She posts sponsored posts on her Instagram account and has worked promoting products & brands like Kate Spade,
Lilly has also ventured into the book industry through her book called How To Be A Bawse and music industry through a number of singles. In March 2019, NBC announced that Lilly would host a new late night talk show called A Little Late With Lilly which premiered in September 2019.
