Jesse and Mike are two brothers who are comedians on YouTube. They are mainly popular for their comedy sketches which are known to bring out the reaction of either making people laugh or squirm since they are mostly gross, macabre, creepy and gory. They have concentrated mostly on the horror genre with some really gore thumbnails. They do horror because in that genre, anything and everything is possible. They have been able to generate an estimated net worth of $20 million from this online venture.
How Much Money Do JesseAndMike Earn On YouTube
Jesse and Mike YouTube channel has over 12 million subscribers and has accumulated over 8 billion views since April 2007. On average the channel gets around 4 million hits every single day and this results into revenues of around $16,000 per day ($6 million a year) on average from just advertisements that play on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Jesse and Mike have diversified their income so as to also make money from selling merchandise such as tshirts, mugs, buttons, hats etc.