Valkyrae is an American content creator based in Los Angeles, California whose real name is Rachel Hofsetter. She has an estimated net worth of $1.2 million. Her content is mainly composed of gaming videos of popular games like Fortnite and Among Us. She posts an average of 2 videos a week on a regular basis ever since starting out in January 2018. Initially she was a streamer on Twitch but she left because YouTube was more finally secure with consistent income. She also wanted to have all her videos on one platform and wants to try other forms of content. Currently she is part of the 100 Thieves gaming group.
Before online fame, Valkyrae was working in the retail store GameStop where she developed an interest in gaming. Her ethnicity is half Filipino and half German. She was born and raised in Washington.
How Much Money Does Valkyrae Earn On YouTube?
The channel has over 3 million subscribers as of 2020 and has accumulated over 200 million views so far. It is able to get an average of 600,000 views per day from different sources. This should generate an estimated revenue of $3,000 per day ($1.1 million a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Valkyrae made extra income through Twitch. Streamers make money through subscriptions, ad revenue, donations and bits. Despite primarily streaming on YouTube, she has around 10,000 subscribers on her Twitch account from whom she makes a minimum of $2.5 per month from each. She has sponsorship deals from brands like Mortal Engine, Electronic Arts etc.