Sophdoeslife is a popular content creator from England whose real name is Sophie. She has an estimated net worth of $500,000. She started out as a beauty channel mainly doing nail art designs, beauty hails, make up tutorials, DIYs etc. She has since reduced her content on doing nail videos since she claims they are difficult to film and she has concentrated more in makeup videos. An average of 3 videos are uploaded on a weekly basis.
How Much Money Does SophDoesLife Earn On YouTube?
The channel has over 1.3 million subscribers as of 2020 and has accumulated over 200 million views so far. It is able to get an average of 110,000 views per day from different sources. This should generate an estimated revenue of $550 per day ($200,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Sophie makes extra income through promoting different brands on her Instagram account. She has promoted brands like The Body Shop