Kenworth (TBNRKenworth) is a popular gaming YouTuber from the United States whose real name is Kenny Pygott. He has an estimated net worth of $800,000. His content is mainly composed of gameplay videos of the popular battle royale game Fortnite. He is part of the gaming group known as TBNRSquad together with his friend Preston Arsement. He posts a new video on a daily basis and his growth has been progressive over the years. He also runs his other channels TBNRKenWorth and Kenworth Minecraft.
How Much Money Does Kenworth Earn On YouTube?
The channel has over 800,000 subscribers as of 2020 and has accumulated over 200 million views so far. It is able to get an average of 160,000 views per day from different sources. This should generate an estimated revenue of $800 per day ($300,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Kenny makes more income through his other YouTube channels, merchandise sales and brand deals.